Privacy Policy

This Privacy Policy explains how Perq App Ltd (“Perq”, “we”, “us”, “our”) collects, uses, and protects your personal data when you use our website, mobile application, and related services.

We encourage you to read this policy carefully. If you have any questions, please contact us using the details below.

1. About Us

Perq App Ltd is a company registered in England and Wales (Company No. 14069644).

Registered Office: 123 High Street, Bordesley, Birmingham, B12 0JU

ICO Registration Number: ZB395662

Contact Email: info@perq.uk

Perq operates a platform that enables businesses and users to share content, engage with services, and access rewards.

This policy applies when you:

• Visit our website

• Use the Perq mobile application

• Interact with us via marketing, support, or events

2. The Information We Collect

2.1 Information You Provide

We collect personal data you voluntarily provide, including:

• Name

• Email address

• Phone number

• Username and password

• Profile information

• Photos and videos you upload

• Communications with us

You are responsible for ensuring your information is accurate and up to date.

2.2 App Permissions

With your consent, we may access:

• Camera & Storage – to upload content

• Microphone – where relevant features require it

• Location Data – for location-based functionality

• Push Notifications – for updates and activity

You can manage permissions via your device settings.

2.3 Information Collected Automatically

When you use Perq, we automatically collect:

• IP address

• Device type, operating system, and browser

• Usage behaviour (pages viewed, interactions, timestamps)

• Log data (errors, diagnostics, performance data)

• Approximate location (via IP)

We may use cookies and similar technologies.

2.4 Content and Media

If you upload photos, videos, or other content:

• We store and process that content to operate the platform

• Content may include identifiable individuals

Perq does not use biometric recognition or facial identification technologies.

3. How We Use Your Information

We use your information to:

• Create and manage your account

• Provide and operate our services

• Enable content sharing and platform features

• Facilitate rewards, engagement tracking, and redemptions

• Communicate with you (including service updates)

• Provide customer support

• Improve platform functionality and performance

• Monitor usage trends and analytics

• Prevent fraud, abuse, and unauthorised activity

• Send marketing communications (where permitted)

• Personalise content and user experience

We may process your data based on your activity, interactions, and preferences within the platform.

4. Behaviour Tracking, Rewards & Personalisation

Perq may track user interactions such as:

• Content engagement (views, likes, shares)

• Reward eligibility and redemptions

• Activity within the platform

This data is used to:

• Deliver rewards

• Improve user experience

• Provide relevant content

Perq does not carry out automated decision-making that produces legal or similarly significant effects under applicable data protection laws.

5. Legal Bases for Processing

We process personal data under the following legal bases:

• Consent – where you have given permission

• Contract – to provide our services

• Legitimate Interests – including improving services, analytics, marketing, and fraud prevention

• Legal Obligations – compliance with applicable laws

You may withdraw consent at any time.

6. Sharing Your Information

We may share your information with:

• Cloud hosting providers

• Data storage and infrastructure providers

• Analytics and performance tools

• Customer support tools

• Testing and development tools

All third parties are contractually required to protect your data.

6.1 Third-Party Account Integration (e.g. Instagram)

Perq may allow users, including businesses and users, to connect third-party accounts such as Instagram or other social media platforms (“Third-Party Accounts”).

Where you choose to connect a Third-Party Account, you authorise Perq to access and process certain information from that account in accordance with the permissions you grant and the applicable third-party platform policies.

This may include, but is not limited to:

• Profile information (such as username, profile image, and account identifiers)

• Media content (such as photos and videos)

• Engagement data (such as likes, comments, and interactions)

We use this information to:

• Enable content sharing and syncing across the Services

• Display content within the platform

• Provide analytics and performance insights

• Improve user experience and functionality

Please note that your use of Third-Party Accounts is also subject to the terms and privacy policies of those platforms. Perq does not control and is not responsible for how third parties process your data.

You may disconnect a Third-Party Account at any time through your account settings or the relevant third-party platform.

6.2 Third-Party Platforms

If you choose to share content externally (e.g. social media platforms), your data will be subject to the privacy policies of those third parties.

Perq is not responsible for how third-party platforms process your data. This includes any social media platforms connected to your account as described above.

6.3 Business Transfers

If Perq is involved in a merger, acquisition, or sale, your data may be transferred as part of that transaction.

7. International Data Transfers

Your information may be transferred and processed outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses

• Transfers to countries deemed to provide adequate protection

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:

• Account data – while your account is active

• Support and communication data – as needed for records

• Legal and compliance data – as required by law

Following account deletion, data may be:

• Deleted

• Anonymised

• Securely archived where required

9. Data Security

We implement appropriate technical and organisational measures to protect your data.

However, no system is completely secure. You use the service at your own risk and should ensure your environment is secure.

10. User Content & Reporting

We may process personal data included in:

• Reported content

• Moderation actions

• User complaints

This is necessary to:

• Enforce our terms

• Maintain platform safety

• Investigate misuse

11. Age Restrictions

Perq is intended for individuals aged 18 and over.

We do not knowingly collect personal data from individuals under 18.

If we become aware of such data, we will take steps to delete it.

12. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion

• Restrict processing

• Object to processing

• Request data portability

To exercise your rights: info@perq.uk

You also have the right to complain to the Information Commissioner’s Office (ICO).

13. Marketing Communications

You may opt out of marketing at any time by:

• Clicking the unsubscribe link

• Contacting us at info@perq.uk

We may still send service-related communications.

14. Managing Your Account

You can:

• Update your information via your account settings

• Request account deletion

We may retain limited data for:

• Legal compliance

• Fraud prevention

• Dispute resolution

15. Changes to This Policy

We may update this Privacy Policy from time to time.

Updates will take effect when published, with the revised date shown above.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us at:
Email: info@perq.uk